Better Call Saul (2015): Breaking Down Saul Goodman’s Iconic Fashion Choices

Breaking Down Saul Goodman’s Iconic Fashion Choices: A Reflective Analysis

"Better Call Saul" (2015-2022), the prequel to the critically acclaimed series "Breaking Bad" (2008-2013), isn’t just a show about law and morality; it’s also a fashion phenomenon, particularly through the character of Saul Goodman, portrayed by Bob Odenkirk. Saul’s flashy, brash, and often garish suits make a profound statement, playing an integral role in defining his character and positioning him within the narrative. This analysis delves into the fashion choices of Saul Goodman, exploring their significance in fashion history, their cultural influences, and their impact on the broader fashion industry and popular culture.

Significance in Fashion History

Saul Goodman’s wardrobe represents a unique intersection of fashion, television, and character development. Within the context of fashion history, Saul’s clothing choices are a deliberate subversion of the classic lawyer wardrobe. Typically, attorneys on television are depicted in somber, conservative suits meant to convey professionalism and gravitas. However, Saul Goodman’s colorful wardrobe acts as an extension of his unconventional and morally ambiguous character, breaking these norms and making a bold fashion statement.

The significance of Saul’s fashion choices lies in their ability to tell a story. His suits are not mere costumes but tools for storytelling that reflect his personality, professional methods, and socio-economic ambitions. Saul Goodman uses fashion as a form of branding, creating an image that is as memorable as it is effective.

Themes and Styles: Analyzing Saul’s Wardrobe

Saul’s wardrobe can be dissected into several themes and styles:

  1. Color Theory: One of the most noticeable aspects of Saul’s suits is their striking color palette. Bright yellows, vibrant reds, electric blues, and over-the-top patterns dominate his closet. These colors are not just attention-grabbing; they also defy the traditional expectations of an attorney’s attire. The audacity of bright colors mirrors Saul’s audacious personality and his approach to the law, where he is willing to bend rules and use unorthodox methods to succeed.

  2. Pattern Clash: Saul often dons suits with loud patterns that would seem unsightly to a conventional dresser. Paisleys, checks, and stripes are mixed with seemingly little regard for coordination. These clashing patterns mirror the chaos and complexity that Saul thrives in. They also highlight a sense of kitsch, underlining his rootlessness and aspirational middle-class pretensions.

  3. Exaggerated Masculinity: Saul’s wide-lapelled suits, chunky ties, and significant use of accessories like pinky rings and garish tie bars reflect a kind of exaggerated masculinity. This can be seen as Saul’s way of asserting his presence in a profession dominated by conservatism and deference to decorum.

  4. Cultural Connotations: Many of Saul’s fashion choices draw on cultural stereotypes of the “sleazy” lawyer or car salesman, a trope that has been present in American media for decades. By embracing these stereotypes, the character subverts them, offering a new perspective on what it means to operate outside societal norms.

Specific Designs and Fashion Moments

Several specific outfits worn by Saul throughout "Better Call Saul" have become iconic:

  1. The Yellow Shirt Ensemble: One of the most memorable outfits Saul wears is a vibrant yellow dress shirt paired with a mustard brown suit and a patterned green tie. This combination is garish but unforgettable, symbolizing his desire to stand out and be noticed in a profession where blending in is usually more desirable.

  2. The Blue Diamond Suit: This suit, characterized by its striking blue color and diamond patterns, is another example of Saul’s outlandish fashion sense. It conveys confidence and a willingness to break with tradition, much like Saul’s own professional tactics.

  3. The Pink Shirt and Floral Tie: Here, Saul pairs a bright pink dress shirt with a floral tie, offset by a dark suit. This outfit, with its mix of bold colors and patterns, epitomizes Saul’s aesthetic ethos: to be as memorable and as striking as possible.

  4. The Tuco Salamanca Outfit: After being forced to kneel in the desert by the dangerous Tuco Salamanca, Saul’s choice of a light-colored suit turns dusty and disheveled. This moment encapsulates how his flashy exterior can be quickly tarnished by the harsh realities he faces.

Cultural, Social, and Historical Context

Saul Goodman’s fashion choices can be read through various cultural, social, and historical lenses:

  1. Consumerism and Aspiration: Saul’s wardrobe is a reflection of his aspirational mindset. He uses his flashy suits to project success and stability, mirroring the consumerist culture where “appearing” successful is often equated with being successful.

  2. 1980s and 1990s Influence: The broad lapels, loud patterns, and significant use of color can be traced back to the fashion trends of the 1980s and 1990s. During these decades, fashion became a means of self-expression for many professionals who wanted to break free from the conservative styles of previous generations.

  3. Cultural Stereotypes: Saul Goodman’s outfits draw heavily from the stereotype of the "sleazy" lawyer or used car salesman, characters often depicted as flamboyant and morally flexible in media. This stereotype itself stems from the broader societal mistrust of certain professions, which Saul both embodies and subverts.

Legacy and Influence

The lasting influence of Saul Goodman’s fashion choices on the fashion industry and popular culture is evident in several ways:

  1. Breaking Norms: Saul’s wardrobe has opened up conversations about the rigidity of professional dress codes and how breaking these norms can serve a strategic purpose. In some sectors, this has encouraged professionals to be more adventurous with their work attire.

  2. Character Branding: Saul’s fashion choices have influenced how characters in media are dressed to reflect their personalities. The idea that a character’s wardrobe can serve as a critical instrument in storytelling has become more prevalent.

  3. Pop Culture Iconography: The unforgettable image of Saul Goodman in his flashy suits has cemented itself in popular culture. It has inspired fashion collections, Halloween costumes, and even the merchandising of replica suits and ties.

Reflective Questions

As we consider the impact of Saul Goodman’s iconic fashion choices, several reflective questions arise:

  • How do our own wardrobes reflect our aspirations and professional identities?
  • In what ways can breaking from traditional dress norms serve as a form of personal and professional expression?
  • How can fashion be used strategically to communicate personality and values?

Saul Goodman’s wardrobe invites us to think about the power of fashion beyond aesthetics, considering its potential for personal branding and storytelling. In a world growing increasingly conscious of individuality and self-expression, Saul’s loud and proud fashion choices may be more relevant than ever.


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